ALLIANCE BRAND SEGMENTS
Alliance Residential is the leader in the US residential rental real estate. Since forming Alliance in 2000, Alliance senior principals have developed or acquired over 100,000 units, representing more than $20 billion in asset value. Alliance’s partnerships with some of the largest global real estate investors have allowed the business to scale, diversify, and mitigate risk across a broad universe of projects.
Broadstone, Alliance’s core multifamily brand was established 2001 to deliver an elevated custom residential experience in sought after urban and suburban markets. Known throughout the country for best-in-class construction, design and amenities, elements of the Broadstone brand are at the heart of all Alliance Residential communities.
Prose, Alliance’s workforce housing brand was established in 2018 to address demand for quality affordable apartments. Through years of research and development, we created highly cost-efficient product constructed to a lower price point, targeting rents up to 20% lower than comparable apartments. This important segment starts to address a growing affordability gap and a shortage of affordable housing.
Alliance established Holden Senior Living in 2015 to bring its expertise in hospitality and housing into the senior housing sector. Our Holden Senior Living developments include best-in-class Active Adult, Independent Living, Assisted Living and Memory Care segments.
Silveray, Alliance’s Build to Rent brand was established in 2021 to deliver lower density single family purpose-built rental communities. Alliance utilized its leading market position in multifamily and workforce housing to launch this product appealing to a market that desires the characteristics of single-family homes, but want the flexibility of renting.
Alliance formed Alliance Industrial Company in 2021 to address the ever-expanding e-commerce sector in the United States. With shifting population and immense demand for warehouse and distribution space, Alliance is capitalizing on these trends, and becoming a large industrial sector player as it builds its national platform.