Case Studies

 

Unprecedented Demand Achieved by Catering to the Active Lifestyle of the Target Demographic

  • Broadstone Avion
  • 344 Units
  • Property Type: Garden/Low-Rise
  • Year Built: 2012
Located in Fort Worth, Alliance developed the 344-unit, garden-style Broadstone Avion in 2012. Inspired by those who want to be in the middle of it all, Broadstone Avion is a natural extension of the way our residents want to experience their world, and is built with features and amenities guaranteed to impress individuals who expect more. Open community spaces — including private poolside cabanas, an advanced athletic center and sophisticated clubhouse — are designed to encourage residents to get to know their neighbors, connect with friends and build relationships.

The Goal: Lease up and stabilize the property within 13 months of the initial delivery date.

The Work:  Generate leases through strategic marketing, to include... >>

10-Month Lease-Up Outshines Competitors 16-Month Lease-Ups

  • Broadstone Beach House
  • 228 Units
  • Property Type: Garden/Low-Rise
  • Year Built: 2009
Alliance developed this 228-unit luxury apartment development in 2009. Located 12 blocks from the beach, Broadstone Beach House features an architectural and interior design that is consistent with the style commonly found in North Florida coastal communities (referred to as “Florida Cracker”).

The Goal: Lease up and stabilize the community during a down economy.

The Work: Due to the convenient access to high-paying Jacksonville jobs — via Atlantic Boulevard, Beach Boulevard and J. Turner Butler Boulevard — the target market was established to include busy professionals. Strategic marketing initiatives focused on appealing to the target demographic by showcasing the community’s appealing location and luxury amenities that inspire relaxation, including screened sitting porches, a large... >>

Setting the Bar High for Average Rent — and Exceeding the Goal

  • Broadstone West 18th
  • 304 Units
  • Property Type: Mid-Rise
  • Year Built: 2006
Alliance developed Houston, Texas-based Broadstone West 18th in 2006. Located in the West Inner Loop, the apartment homes offer a “soft loft” design with an urban feel. Premiums are placed on open and efficient spaces, clean lines, natural decorative materials and high-quality finishes.

The Goal: Lease up and stabilize the property, with the ultimate intent of achieving the average proforma rent — which was projected at $1,227 per unit ($1.39 per square foot).

The Work: Broadstone West 18th began leasing in April 2007 and accepted its first occupants the following month. The response was impressive — more than 240 leases were signed in the first four months of lease-up, which averages out to more... >>

Capitalizing on Exceptional Demand to Accelerate the Lease-Up Timeline

  • Cypress
  • 363 Units
  • Property Type: Garden/Low-Rise
  • Year Built: 2012
Cypress, a Broadstone community, is a 363-unit, garden-style development located in Lewisville. The community embodies sophistication, and offers features and amenities that cater to active, athletic and busy individuals. Community advantages include private poolside cabanas with mini-refrigerators and personal televisions, a covered outdoor kitchen with grilling stations, and an outdoor lounge with fireplaces and televisions. Residents enjoy open-concept living areas with stained concrete and wood-style flooring, and the modern finishes and services one would expect in an upscale apartment community.

The Goal: Lease up and stabilize the property within 12 months.

The Work: Create excitement and generate leases by marketing to qualified renters, while emphasizing the community’s exquisite finishes and extensive amenities designed to... >>