Alliance Q&A with Katie Brashear

What does your role as the Senior Business Manager of Broadstone Waterfront entail?

As the Senior Business Manager, I am responsible for managing the staff and overseeing promotions, advertising, sales, communications and the marketing efforts during the lease-up phase and beyond.

What is your background in?

I have more than 10 years of professional experience in public relations, marketing, advertising and branding. Prior to joining Alliance, I worked for Starwood Hotels and Resorts Worldwide as the director of public relations for Sheraton Phoenix Downtown Hotel and The Westin Phoenix Downtown.

Where did you go to school?

I’m a Sun Devil! I graduated Magna Cum Laude from Arizona State University’s Barrett Honors College and the Walker Cronkite School of Journalism and Mass Communications with a Bachelor of Arts with an emphasis in public relations and a minor in business.

Tell us a little about yourself!

When I’m not working, I love enjoying all the outdoor activities Arizona has to offer! I run at least eight miles a day and I’m an avid Birkham yoga practitioner. Fashion is another passion of mine – shopping, reading style magazines, you name it. When I’m not spending time with my friends and family (and cat!) I’m usually attending one of the many community events that is happening around Broadstone Waterfront.